In an X submit, Zomato CEO Deepinder Goyal confirmed the corporate’s resolution. He stated: “After two years of attempting and never discovering product-market match, we now have determined to close down the service with rapid impact.”
The Zomato Legends service allowed clients to order an merchandise from a metropolis far-off. For instance, this service allowed customers to order biryani from a restaurant in Kolkata sitting in Delhi.
After quickly suspending it in April, Zomato restarted the ‘Intercity Legends’ service final month. The corporate additionally elevated the minimal order worth to Rs 5,000 to make every supply extra worthwhile than earlier.
Zomato Xtreme hyperlocal items supply service shut down in July
In July, Zomato suspended its hyperlocal items supply service ‘Xtreme’ which was launched a 12 months in the past. With this service, the meals supply platform needed to compete with intracity small package deal supply service suppliers Shadowfax, Porter and Loadshare. The corporate additionally eliminated the devoted Xtreme app from the Google Play Retailer.
This service aimed to leverage Zomato’s present supply community to offer intracity package deal deliveries throughout almost all the 750-800 cities the place the corporate affords meals supply service.
In an announcement to The Financial Instances, an organization government stated that the Xtreme service is being discontinued on account of poor demand.
“It was an experiment…loads of eating places do direct supply and the corporate’s suggestions was that eating places needed an analogous high quality of expertise for direct deliveries. That was the premise on which Xtreme was rolled out. Nevertheless it was at all times an experiment and will have swung both method,” the corporate government famous.
