Xiaomi is constant to develop within the world smartphone market. In August, the Chinese language smartphone model surpassed Apple because the quantity two smartphone vendor on the planet in sell-through quantity, in line with new figures from market analysis agency Counterpoint. The iPhone maker got here in third place whereas Samsung retained the highest spot. Aggressive development in current quarters and surging calls for from markets like India is alleged to have helped Xiaomi to realize second spot within the world smartphone market within the final month when it comes to month-to-month sell-through volumes.
Xiaomi Overtook Apple in World Gross sales
As per Counterpoint Analysis’s newest Smartphone 360 Month-to-month Tracker, Xiaomi emerged because the world’s second-largest smartphone maker in August based mostly on world smartphone sell-through volumes. The Beijing headquartered agency outpaced Apple to seize the second spot for the primary time in three years when it comes to month-to-month sell-through volumes. In the meantime, Samsung retained the primary spot.
The Counterpoint report factors out that demand in lower cost bands benefited Xiaomi. The launch of Redmi 13 and Redmi Note 13 collection 5G smartphones underneath the $200 (roughly Rs. 16,000) worth class performed a pivotal function in serving to Xiaomi achieve share throughout all its key markets, particularly in India, Latin America, Southeast Asia, Center East and Africa.
Xiaomi’s shipments in August remained flat however Counterpoint report attributes its success to Apple’s seasonal decline in shipments forward of the iPhone 16 collection launch. The arrival of the iPhone 16 lineup is more likely to propel Apple to reclaim the second or first spot, within the coming months as gross sales ramp up.
Counterpoint notes that Xiaomi posted strong development within the first half of 2024 with 22 % year-over-year development in gross sales quantity. Development is more likely to average within the second half as base results peter out, however Xiaomi remains to be more likely to document sturdy double-digit development for the total 12 months of 2024.
