Will rebuild resurrected brands like Jawa: Mahindra – Times of India

Will rebuild resurrected brands like Jawa: Mahindra – Times of India



MUMBAI: Mahindra Group-owned premium bike agency Traditional Legends, which has three bike manufacturers beneath it, is working a marathon and can navigate any problem within the rebuilding of the resurrected manufacturers like Jawa, group chairman Anand Mahindra has mentioned.
Talking on the launch of all-new Jawa 42 FJ bike right here, Mahindra additionally mentioned that tales construct manufacturers and types are nothing however an aggregation of tales.
The newest providing within the neo-classic phase is priced at practically Rs 2-lakh onwards and would compete with the likes of Royal Enfield’s Traditional 350 and Hunter.
In Oct 2016, Mahindra & Mahindra, by means of its subsidiary Traditional Legends (CLPL), signed a licensing deal to launch bikes beneath the Jawa model title in India and different East Asian nations.
The identical 12 months, the corporate acquired British bike model BSA as properly.







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