The rise of Punch in latest months has ended Maruti Suzuki’s domination of the highest slot for a number of years.It additionally exhibits the rise of different gasoline choices, which now command almost half of the highest 5 gross sales. Within the case of Punch, electrical and CNG comprise 47% of the gross sales, whereas CNG has garnered a big share even for WagonR (45%), Brezza (27%) and Ertiga (58%).
Auto trade specialists say Punch has pushed to the highest because of a brand new class it has carved out for itself. In addition to, the gasoline combine of electrical and CNG has given it the market edge.
“As a micro SUV, the Punch presents SUV-like options at a extra accessible worth level. Additionally its multi-fuel method (it was all-petrol in 2023) caters to various client preferences and considerations about gasoline prices,” Jato Dynamics president Ravi Bhatia stated.
Automotive sellers agree that Punch’s present top-gear run is because of its gasoline combine. “It went from simply over 79,000 items final Jan-July to 1.26 lakh items now because of its electrical and CNG variants,” stated a Chennai-based supplier. The opposite 4 within the prime 5 listing both have CNG or diesel as the one different to petrol.
Vivek Srivatsa, chief industrial officer, Tata Passenger Electrical Mobility, stated that the Punch has change into the quickest automobile to cross the 4 lakh gross sales milestone in SUVs.
Auto entrepreneurs say different automotive producers are additionally being attentive to the two-pronged technique that has labored properly for Punch. The Hyundai Exter launched in July 2023 has gone from 7,000 items in its launch 12 months to 52,684 items in 2024. “For OEMs, the technique seems to be diversifying gasoline choices to cater to completely different client wants and regulatory environments and specializing in the micro SUV section to seize worth delicate clients who need to personal an SUV,” added Bhatia.
