“These measures have been taken ahead TRAI’s initiatives to make sure a clear and safe messaging ecosystem, safeguarding shopper pursuits and stopping fraudulent actions,” a press release reads.
Block URLs, APKs that aren’t whitelisted: TRAI
In its directive, TRAI has mandated the entry service suppliers emigrate telemarketing calls beginning with 140 collection to on-line DLT platform by September 30, 2024 for higher monitoring and management.
TRAI has additionally requested entry service suppliers to curb the misuse of messaging providers for fraudulent practices. In a directive issued just lately, the regulatory authority has mandated that the path of all messages from senders to recipients have to be traceable from November 1, 2024.
TRAI to droop repeat offenders service
As well as, the regulator has launched punitive measures for non-compliance to discourage the misuse of templates for promotional content material. TRAI mentioned that content material templates registered below the improper class can be blacklisted. Repeated offenses, alternatively, will lead to one-month suspension of the sender’s providers.
So as to guarantee compliance with rules, “all Headers and Content material Templates registered on DLT should adhere to prescribed pointers”. Moreover, a single content material template can’t be linked to a number of Headers, as per TRAI pointers.
In case misuse of headers or content material templates of any sender involves the discover, TRAI has directed rapid suspension of site visitors from all of the headers and content material templates of that sender for his or her verification. Revocation of site visitors from the Sender shall be achieved solely after authorized motion is taken by the Sender towards such misuse.
TRAI mandates delivery-telemarketers to determine and report entities chargeable for such misuse inside two enterprise days, failing which they may face related penalties.
