World smartphone shipments rose 6.5 p.c within the second quarter, pushed by Samsung Electronics and Apple, preliminary knowledge from IDC confirmed on Monday, however a full restoration in demand is but to return round because it remained challenged in some markets.
Samsung held the primary spot with an 18.9 p.c share of shipments within the second quarter, adopted by Apple with a 15.8 p.c share and Xiaomi with 14.8 p.c.
World shipments grew for the fourth consecutive quarter, in keeping with the analysis agency, as smartphone makers look to Artificial Intelligence (AI) to entice price-wary customers and seize a bigger market share.
There’s “numerous pleasure” within the smartphone market, because of increased common promoting costs and the excitement round gen AI smartphones, that are anticipated to seize 19 p.c of the market this yr, mentioned Nabila Popal, analysis director with IDC’s Worldwide Tracker staff.
“As Apple and Samsung each proceed to push the highest of the market and profit probably the most from the continuing premiumisation development, many main Chinese language OEMs are growing shipments within the low finish in an try to seize quantity share amid weak demand,” Popal mentioned, including that the share of mid-range units is challenged, in consequence.
Apple held its developer convention final month the place it showcased new AI features for its iPhones powered by OpenAI’s ChatGPT.
Samsung additionally held its Galaxy Unpacked occasion final week the place it introduced new fashions for its Galaxy fold and flip in addition to new AI options.
© Thomson Reuters 2024
