Sachin Tendulkar, the legendary cricketer, is ready to embark on a brand new enterprise as an entrepreneur. Together with former Swiggy executives Karthik Gurumurthy and Karan Arora, Tendulkar is launching a sports activities athleisure model.
Based on an ET report, the startup, incubated by early-stage enterprise fund Whiteboard Capital together with Tendulkar, has already registered a holding firm named SRT10 Athleisure Pvt Ltd.
Based on filings quoted by the monetary each day, Tendulkar and Whiteboard Capital are presently on the board of administrators of the holding agency. The startup is in superior talks to safe funding from a number one enterprise capital fund. In contrast to typical celeb model endorsement offers, Tendulkar is actively concerned in product improvement alongside his co-founders, sources informed ET.
Sources counsel that the model goals to place itself as a competitor to high manufacturers like Nike, however with reasonably priced pricing and a give attention to native manufacturing, aligning with authorities insurance policies that promote home manufacturing. The startup plans to launch merchandise in sports activities resembling cricket and badminton within the close to future.
Gurumurthy selected to not touch upon the brand new enterprise with Tendulkar.
The demand for sports activities items and health consciousness within the nation is presently at an all-time excessive. The sports activities items market is predominantly pushed by footwear, which make up round 60% of gross sales, adopted by attire at 30%, with the rest in equipment.
Tendulkar’s involvement on this new enterprise provides to the rising pattern of celebrities establishing their very own companies, a few of which have been offered for substantial quantities.
In India, cricketer Virat Kohli owns a stake in Common Sportsbiz Pvt Ltd (USPL), which runs the model Wrogn, and has collaborated with Puma on the One8 vary of merchandise.
Different celebrities, together with MS Dhoni and Deepika Padukone, have invested in startups, with Padukone working her personal magnificence and skincare model, 82E, and Katrina Kaif partnering with Nykaa for the Nykaa KK magnificence model.
Globally, celebrities resembling Jessica Alba, Beyonce, Jay-Z, and Rihanna have additionally established profitable ventures or product traces, taking up roles past being model ambassadors.
Based on an ET report, the startup, incubated by early-stage enterprise fund Whiteboard Capital together with Tendulkar, has already registered a holding firm named SRT10 Athleisure Pvt Ltd.
Based on filings quoted by the monetary each day, Tendulkar and Whiteboard Capital are presently on the board of administrators of the holding agency. The startup is in superior talks to safe funding from a number one enterprise capital fund. In contrast to typical celeb model endorsement offers, Tendulkar is actively concerned in product improvement alongside his co-founders, sources informed ET.
Sources counsel that the model goals to place itself as a competitor to high manufacturers like Nike, however with reasonably priced pricing and a give attention to native manufacturing, aligning with authorities insurance policies that promote home manufacturing. The startup plans to launch merchandise in sports activities resembling cricket and badminton within the close to future.
Gurumurthy selected to not touch upon the brand new enterprise with Tendulkar.
The demand for sports activities items and health consciousness within the nation is presently at an all-time excessive. The sports activities items market is predominantly pushed by footwear, which make up round 60% of gross sales, adopted by attire at 30%, with the rest in equipment.
Tendulkar’s involvement on this new enterprise provides to the rising pattern of celebrities establishing their very own companies, a few of which have been offered for substantial quantities.
In India, cricketer Virat Kohli owns a stake in Common Sportsbiz Pvt Ltd (USPL), which runs the model Wrogn, and has collaborated with Puma on the One8 vary of merchandise.
Different celebrities, together with MS Dhoni and Deepika Padukone, have invested in startups, with Padukone working her personal magnificence and skincare model, 82E, and Katrina Kaif partnering with Nykaa for the Nykaa KK magnificence model.
Globally, celebrities resembling Jessica Alba, Beyonce, Jay-Z, and Rihanna have additionally established profitable ventures or product traces, taking up roles past being model ambassadors.
