Disney+ Hotstar, the over-the-top (OTT) platform, launched a brand new synthetic intelligence (AI) software on Monday that can enhance the consumer expertise. The streaming big claimed that the AI software will optimise video streaming in order that much less knowledge is consumed whereas protecting the standard of the video unchanged. The brand new function may also make it extra data-efficient to obtain movies from the platform for offline viewing. Notably, the corporate announced final month that it will stream a choose variety of English Premier League matches in 4K decision.
In a press launch, the video-streaming big introduced the introduction of AI-powered video optimisation know-how. It’s basically a complicated encoding function that may optimise knowledge consumption primarily based on consumer habits and scene complexity. Disney+ Hotstar claimed that the know-how will let customers spend much less knowledge whereas protecting the identical high quality of visuals.
It additionally added that customers can count on a discount of 25 % when downloading movies for offline viewing with out shedding high quality. That is geared toward making the content material on the platform extra accessible to customers with restricted knowledge.
Detailing the AI function, Disney+ Hotstar stated that the know-how makes use of AI to know consumer consumption patterns in addition to the context and complexity round every scene. Whereas it’s obscure how consumer patterns are linked with knowledge optimisation, the context and complexity of the scene are seemingly being processed with pc imaginative and prescient to brighten darker scenes whereas not growing knowledge utilization. The corporate highlighted that the know-how is at present pending patent.
Mukund Acharya, the Head of Expertise at Disney+ Hotstar additional defined that the brand new AI-powered encoding method can enhance the watch time per GB by 12.5 %. This implies customers can watch extra content material on the identical knowledge funds.
The corporate additionally talked about that the function was developed utilizing varied AI-based fashions, nonetheless, it didn’t specify whether or not these have been native fashions or third-party fashions.
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