India’s e-commerce transactions this festive season is predicted to succeed in ₹1,00,000 crore to ₹1,20,000 crore in Gross Merchandise Worth (GMV), forecast Redseer Technique Consultants.
In an evaluation launched on Monday Redseer stated, the season would witness a 20% year-on-year (YoY) development in gross sales, fuelled by pent-up demand, and premiumisation of assorted manufacturers.
As per the evaluation, classes which might be giving momentum to e-commerce gross sales this season embrace mobiles, electronics, and style merchandise.
‘’Mobiles and electronics stay key worth development drivers this festive season, particularly as shoppers reply to affordability choices that make premium merchandise extra accessible,’‘ stated Kushal Bhatnagar, Affiliate Accomplice at Redseer Technique Consultants.
Fast commerce, which noticed important traction in 2023, was set to contribute roughly 8% to total e-commerce development in Festive 2024, up from 5% final yr, the examine stated.
Initially targeted on grocery deliveries, fast commerce has now expanded into magnificence and small electronics, pushed by shoppers’ growing demand for quick, on-demand supply, in keeping with Redseer.
Mr. Bhatnagar additional stated, newer classes akin to house and kitchen home equipment (microwave, espresso machine and air fryer) are prone to get pushed aggressively on fast commerce platforms.
Printed – September 30, 2024 08:04 pm IST
