Hybrid, in partnership with Adgully, lately organised Auto Konnect, a premier business occasion devoted to the way forward for automotive promoting, in Gurugram. The occasion introduced collectively business leaders, advertising innovators, and know-how specialists to discover the transformative energy of programmatic promoting.
The theme, “Branding within the Quick Lane: Revolutionary Approaches to Automotive Promoting,” centered on how cutting-edge applied sciences improve buyer engagement, drive gross sales, and create seamless buying experiences.
Hybrid is a number one supplier of modern promoting options, leveraging cutting-edge know-how to ship personalised and impactful advertising campaigns. With a concentrate on programmatic and contextual promoting, Hybrid helps manufacturers join with their audiences in significant methods, driving engagement and gross sales.
The occasion featured among the brightest minds within the automotive business. Attendees gained insights into the most recent tendencies, methods, and greatest practices for leveraging programmatic promoting to maximise their advertising efforts.
“Auto Konnect was not simply an occasion; it was a platform for innovation and transformation within the automotive promoting business,” mentioned Sergey Kovalev, CCO and Co-Founding father of Hybrid.
“Auto Konnect is a singular alternative for automotive business leaders to discover AI-driven promoting methods. Our cutting-edge options are designed to raise manufacturers within the digital area, and we stay up for connecting and networking with business specialists to drive innovation and success,” mentioned Shreyas Sathe, MD and Co-Founder, Hybrid INSEA.
“Auto Konnect represents a pivotal second for the automotive business, the place visionary leaders can harness the facility of AI-driven promoting to revolutionise their advertising methods. At Hybrid INSEA, we’re dedicated to pushing the boundaries of innovation and collaboration, and I am excited to have interaction with fellow business pioneers to form the way forward for automotive advertising,” mentioned Gandharv Sachdeva, Nation Head, India, Hybrid INSEA.
In his keynote handle, Shashank Shrivastava, Govt Director of Maruti Suzuki India, highlighted the fast evolution of the automotive business in India, pushed by premiumisation, hyperpersonalisation, belongingness, and sustainability. He mentioned the numerous demographic shift, noting that over 65% of the inhabitants is below 35, resulting in a desire for know-how, connectivity, and premium options in automobiles.
Auto Konnect showcased a powerhouse lineup of senior professionals who shared their experience on the way forward for automotive promoting. Highlights included a deep dive into worldwide digital tendencies, insights into the evolving wants of Indian automotive consumers, and a take a look at AI’s transformative function. Participating panels additional mentioned modern advert methods and the essential hyperlink between digital engagement and real-world gross sales.
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