How Youtubers Dhruv Rathee and Gaurav Taneja clashed over UP government’s new social media policy – Times of India

YouTubers Dhruv Rathee and Gaurav Taneja are in a conflict once more. The 2 engaged in a heated debate as soon as once more, this time over the Uttar Pradesh authorities’s new social media coverage. Underneath this coverage, influencers can earn as much as Rs 8 lakh monthly for selling authorities initiatives1. Rathee criticised the scheme, calling it “Legalized Bribery” funded by taxpayers.His viral submit on X garnered over 2 million views. In distinction, Gaurav Taneja defended the programme, questioning whether or not newspapers and TV channels that settle for authorities advertisements also needs to be criticised. The trade has sparked numerous reactions from the web neighborhood. This isn’t the primary time Rathee and Taneja have clashed; they beforehand clashed over the “India vs. Bharat” situation in June 2024.
Dhruv Rathee vs Gaurav Taneja
“Uttar Pradesh Govt is saying it can pay as much as Rs8 Lakh to Influencers to advertise the federal government,” Rathee wrote. “That is Legalized Bribery. From Tax Payer’s Cash. Any influencer who does this ought to be publicly shamed,” he added.
Gaurav Taneja, the 38-year-old IITian and former pilot, hit again at Rathee for this. He gave a special view on the problem. Taneja defended the scheme and wrote, “Ought to all Newspapers and TV Channels, be additionally shamed, who present paid advertisements to advertise any govt in energy?”

What’s UP authorities’s new social media scheme

The UP authorities’s scheme goals to pay influencers for selling authorities initiatives on platforms like X, Fb, and Instagram. The Uttar Pradesh authorities has accepted a brand new social media coverage focusing on influencers and creators. The Uttar Pradesh Digital Media Coverage, 2024, was accepted by Yogi Adityanath‘s Cupboard earlier this week.
The coverage, created by the state’s info division, outlines a construction for offering commercials to companies and people who create and share content material about authorities schemes and achievements on platforms like X, Fb, Instagram and YouTube. Influencers will likely be categorised into 4 teams based mostly on their variety of followers and subscribers.
The federal government word stated that this could create a chance for the individuals of UP residing out of the state to earn cash by means of social media.