NEW DELHI: House-grown FMCG main Emami on Saturday introduced the acquisition of the remaining 49.6 per cent stake in Helios Life-style, which owns male grooming model ‘The Man Firm‘. Helios Life-style is already a subsidiary of Emami with 50.4 per cent shareholding, in response to a press release from Emami.
“The completion of the acquisition of Helios by Emami will strengthen its presence within the fast-growing digital-first premium male grooming phase,” it stated.
Emami had beforehand acquired 33.09 per cent fairness stake in Helios in two tranches — one in December 2017 and the opposite in February 2019. Later, it elevated the stake to 50.4 per cent in 2022.
The Man Firm, a digital-first life-style model, presents premium males’s grooming merchandise in classes together with fragrances, skincare, hair care, physique care and beard administration.
“The phase presents large potential for innovation & development. Emami is already an energetic participant within the male grooming phase by way of its model Honest and Good-looking,” the assertion stated.
Based on the Kolkata-headquartered firm, Indian male grooming merchandise are quickly gaining traction, driving spectacular market development.
“We’re joyful to haven’t solely invested in ‘The Man Firm’ as we may foresee its large potential however equally impressed and proud of the promoter’s imaginative and prescient and dedication in direction of making it a formidable model. With the completion of the 100 per cent acquisition of the corporate, we’re excited to take the model to its subsequent stage of development,” it stated.
Earlier this month, Emami Chairman R S Goenka within the AGM of the corporate had stated it’ll hold exploring alternatives for inorganic and strategic development to enter new product classes.
Emami, which has acquired AloFrut, Creme21 and Zandu up to now, will proceed to discover such development alternatives, permitting it to enter a brand new phase and increase its play space.
In its newest annual report, Emami stated that 45 per cent of its topline in FY24 got here from acquired manufacturers, and the proportion of revenues coming from non-rural geographies has elevated.
Emami, which owns manufacturers Navratna, Boroplus, Zandu, Honest and Good-looking, Kesh King and Dermicool, had reported a turnover of Rs 2,921.57 crore for FY24.
“The completion of the acquisition of Helios by Emami will strengthen its presence within the fast-growing digital-first premium male grooming phase,” it stated.
Emami had beforehand acquired 33.09 per cent fairness stake in Helios in two tranches — one in December 2017 and the opposite in February 2019. Later, it elevated the stake to 50.4 per cent in 2022.
The Man Firm, a digital-first life-style model, presents premium males’s grooming merchandise in classes together with fragrances, skincare, hair care, physique care and beard administration.
“The phase presents large potential for innovation & development. Emami is already an energetic participant within the male grooming phase by way of its model Honest and Good-looking,” the assertion stated.
Based on the Kolkata-headquartered firm, Indian male grooming merchandise are quickly gaining traction, driving spectacular market development.
“We’re joyful to haven’t solely invested in ‘The Man Firm’ as we may foresee its large potential however equally impressed and proud of the promoter’s imaginative and prescient and dedication in direction of making it a formidable model. With the completion of the 100 per cent acquisition of the corporate, we’re excited to take the model to its subsequent stage of development,” it stated.
Earlier this month, Emami Chairman R S Goenka within the AGM of the corporate had stated it’ll hold exploring alternatives for inorganic and strategic development to enter new product classes.
Emami, which has acquired AloFrut, Creme21 and Zandu up to now, will proceed to discover such development alternatives, permitting it to enter a brand new phase and increase its play space.
In its newest annual report, Emami stated that 45 per cent of its topline in FY24 got here from acquired manufacturers, and the proportion of revenues coming from non-rural geographies has elevated.
Emami, which owns manufacturers Navratna, Boroplus, Zandu, Honest and Good-looking, Kesh King and Dermicool, had reported a turnover of Rs 2,921.57 crore for FY24.
