The Delhi Excessive Court docket has issued a powerful order compelling a Noida resident to take away defamatory movies focusing on Amul merchandise from all social media platforms. The choice comes after a viral submit in June claimed to point out a centipede in an Amul ice cream tub.
Regardless of earlier courtroom orders, the Noida resident failed to look earlier than the courtroom, prompting the excessive courtroom to direct social media platforms like X, YouTube, and Meta to take away the offending content material inside 36 hours.
“Within the occasion another posts are found by Amul whereby such video or submit or an element thereof has been uploaded, Amul shall convey the identical to the discover of the social media by written communication, and the involved URLs shall be taken down by them inside 36 hours,” the order acknowledged.
Amul, represented by the Gujarat Cooperative Milk Advertising and marketing Federation (GCMMF), hailed the choice as a landmark victory in opposition to the misuse of social media for defaming manufacturers. The courtroom’s order underscores the significance of accountable on-line conduct and the potential authorized penalties of spreading false info.
The ruling sends a transparent message that social media platforms can’t be used to break reputations with out dealing with repercussions.
Amul has been vocal about its dedication to product high quality and security, and this authorized battle underscores the corporate’s willpower to guard its model picture. “Within the historical past of Amul, that is the primary milestone judgement to stop social media misuse by any client for Amul merchandise,” stated Jayen Mehta, managing director of GCMMF, the apex physique of all dairy unions of Gujarat that markets dairy merchandise beneath the model title Amul.
“This has established {that a} client has no proper to get better cash by unlawful and defamatory posts misusing social media,” stated Mehta.
Regardless of earlier courtroom orders, the Noida resident failed to look earlier than the courtroom, prompting the excessive courtroom to direct social media platforms like X, YouTube, and Meta to take away the offending content material inside 36 hours.
“Within the occasion another posts are found by Amul whereby such video or submit or an element thereof has been uploaded, Amul shall convey the identical to the discover of the social media by written communication, and the involved URLs shall be taken down by them inside 36 hours,” the order acknowledged.
Amul, represented by the Gujarat Cooperative Milk Advertising and marketing Federation (GCMMF), hailed the choice as a landmark victory in opposition to the misuse of social media for defaming manufacturers. The courtroom’s order underscores the significance of accountable on-line conduct and the potential authorized penalties of spreading false info.
The ruling sends a transparent message that social media platforms can’t be used to break reputations with out dealing with repercussions.
Amul has been vocal about its dedication to product high quality and security, and this authorized battle underscores the corporate’s willpower to guard its model picture. “Within the historical past of Amul, that is the primary milestone judgement to stop social media misuse by any client for Amul merchandise,” stated Jayen Mehta, managing director of GCMMF, the apex physique of all dairy unions of Gujarat that markets dairy merchandise beneath the model title Amul.
“This has established {that a} client has no proper to get better cash by unlawful and defamatory posts misusing social media,” stated Mehta.
