BENGALURU: Cognizant continues to see top-level exits. Its chief advertising and marketing officer, Gaurav Chand, has give up the agency in what seems to be a sudden exit. Chand’s identify doesn’t seem on its web site’s management roster. Cognizant has rolled out a search mandate to search out Chand’s successor. Chand’s exit comes shut on the heels of Sarat Varanasi, Cognizant’s North America Insurance coverage enterprise unit chief chargeable for driving $2 billion in gross sales, who give up the agency after a 17-year stint with the agency.
Chand was chargeable for overseeing Cognizant’s worldwide advertising and marketing efforts together with model administration, inventive route, digital advertising and marketing, occasion planning, communications and company advertising and marketing methods. In actual fact, he has been instrumental in driving many sports activities advertising and marketing campaigns, together with the Aston Martin F-1 staff, the place Cognizant is the sponsor. The corporate was the title sponsor of the US’ Main League Cricket this 12 months.
“We thank Gaurav Chand for his management since 2019, throughout which he oversaw all points of Cognizant’s world advertising and marketing. Senior vice-president of worldwide advertising and marketing, Thea Hayden, a 25-year advertising and marketing veteran and seasoned Cognizant govt, will function our interim chief advertising and marketing officer whereas a worldwide seek for a everlasting CMO is carried out. Her deep experience and management will guarantee a seamless transition and adeptly steer our advertising and marketing efforts ahead,” the corporate stated in a press release.
Chand’s exit comes at a time when the advertising and marketing staff is seeing an exodus, with many professionals leaving the agency in fast succession. Cognizant didn’t reply to TOI’s question on the exits within the advertising and marketing staff.
Final 12 months, Cognizant stated it has launched into a $400 million programme NextGen to spice up margins by slicing workforce and actual property prices. NextGen includes job cuts to the tune of 1% of its workforce (3,500 jobs) throughout the company and non-billable personnel.
Chand was chargeable for overseeing Cognizant’s worldwide advertising and marketing efforts together with model administration, inventive route, digital advertising and marketing, occasion planning, communications and company advertising and marketing methods. In actual fact, he has been instrumental in driving many sports activities advertising and marketing campaigns, together with the Aston Martin F-1 staff, the place Cognizant is the sponsor. The corporate was the title sponsor of the US’ Main League Cricket this 12 months.
“We thank Gaurav Chand for his management since 2019, throughout which he oversaw all points of Cognizant’s world advertising and marketing. Senior vice-president of worldwide advertising and marketing, Thea Hayden, a 25-year advertising and marketing veteran and seasoned Cognizant govt, will function our interim chief advertising and marketing officer whereas a worldwide seek for a everlasting CMO is carried out. Her deep experience and management will guarantee a seamless transition and adeptly steer our advertising and marketing efforts ahead,” the corporate stated in a press release.
Chand’s exit comes at a time when the advertising and marketing staff is seeing an exodus, with many professionals leaving the agency in fast succession. Cognizant didn’t reply to TOI’s question on the exits within the advertising and marketing staff.
Final 12 months, Cognizant stated it has launched into a $400 million programme NextGen to spice up margins by slicing workforce and actual property prices. NextGen includes job cuts to the tune of 1% of its workforce (3,500 jobs) throughout the company and non-billable personnel.
