MUMBAI: The cash-strapped authorities on Thursday sanctioned a sum of Rs 199.8 crores for a media plan to publicise its flagship Mukhya Mantri Majhi Ladki Bahin Yojana which can present a stipend of Rs 1500 per thirty days for underprivileged girls.
It has additionally sanctioned a sum of Rs 4.7 crores for a media plan to publicise the Mukhymantri Annapurna Yojana which offers three free gasoline cylinders yearly for under-privileged girls.
Each schemes had been introduced within the final price range of the poll-bound state in June.
This new publicity spend comes simply two weeks after the federal government cleared a sum of Rs 270 crores for a publicity marketing campaign for its welfare schemes. Each Ladki Bahin and the Annapurna Yojana had been already on the listing of welfare schemes to be publicised by means of the marketing campaign.
Earlier this month, the state sanctioned Rs 300 crore to nominate yojana-doots to publicise its welfare schemes. It additionally cleared a sum of Rs 100 crore for publicity campaigns for the state housing division and Rs 4 crore for the agriculture division.
Which means that within the final two weeks alone, the Mahayuti authorities has sanctioned a steep Rs 878.5 crores to publicise its schemes forward of the polls.
Considerably, the state faces a debt projection of Rs 7.8 lakh crores for 2024-25. It had introduced welfare schemes price Rs 96,000 crores in its pre-election price range in June.
The Opposition has lashed out on the authorities. “Simply as just a few girls started receiving their first Ladki Bahin stipend, the Mahayuti authorities had loaded the state treasury with a invoice of Rs 199.8 crores to publicise itself,” stated Congress chief Vijay Wadditiwar.
“The federal government had cleared Rs 270 crores to publicise its welfare schemes. Now a sum of Rs 199.8 crores might be spent on the Ladki Bahin scheme alone,” he stated.
It has additionally sanctioned a sum of Rs 4.7 crores for a media plan to publicise the Mukhymantri Annapurna Yojana which offers three free gasoline cylinders yearly for under-privileged girls.
Each schemes had been introduced within the final price range of the poll-bound state in June.
This new publicity spend comes simply two weeks after the federal government cleared a sum of Rs 270 crores for a publicity marketing campaign for its welfare schemes. Each Ladki Bahin and the Annapurna Yojana had been already on the listing of welfare schemes to be publicised by means of the marketing campaign.
Earlier this month, the state sanctioned Rs 300 crore to nominate yojana-doots to publicise its welfare schemes. It additionally cleared a sum of Rs 100 crore for publicity campaigns for the state housing division and Rs 4 crore for the agriculture division.
Which means that within the final two weeks alone, the Mahayuti authorities has sanctioned a steep Rs 878.5 crores to publicise its schemes forward of the polls.
Considerably, the state faces a debt projection of Rs 7.8 lakh crores for 2024-25. It had introduced welfare schemes price Rs 96,000 crores in its pre-election price range in June.
The Opposition has lashed out on the authorities. “Simply as just a few girls started receiving their first Ladki Bahin stipend, the Mahayuti authorities had loaded the state treasury with a invoice of Rs 199.8 crores to publicise itself,” stated Congress chief Vijay Wadditiwar.
“The federal government had cleared Rs 270 crores to publicise its welfare schemes. Now a sum of Rs 199.8 crores might be spent on the Ladki Bahin scheme alone,” he stated.
