Prime Video residence display redesigned
The redesign introduces a content-forward navigation bar that includes purpose-built locations like “Dwelling,” “Motion pictures,” “TV Reveals,” and “Stay TV.” A brand new “Prime” vacation spot has been added, showcasing content material accessible at no further price with Prime membership. These adjustments are designed to assist customers rapidly discover the content material they’re on the lookout for with out extreme looking.
Generative AI-powered personalised suggestions
Personalised suggestions have been enhanced utilizing generative AI, powered by Amazon Bedrock, to supply extra tailor-made content material ideas. The platform will now extra clearly establish content material included with Prime membership versus add-on subscriptions or leases, addressing a standard person ache level. Moreover, TV present and film synopses have been simplified utilizing Giant Language Fashions (LLMs) to offer fast, glanceable descriptions.
Refreshed person interface
The person interface has been refreshed with new animations, clean web page transitions, and zoom results to create a extra participating looking expertise. These enhancements lengthen throughout all gadgets, together with older fashions, guaranteeing a seamless streaming expertise for all prospects.
Kam Keshmiri, Vice President of Design at Prime Video, emphasised the customer-centric strategy behind these adjustments: “With the enhancements we’ve got made to the person expertise, prospects will likely be offered with an easy-to-navigate leisure vacation spot.”
