Air India announces partnership with The Bicester Collection – Times of India

Air India announces partnership with The Bicester Collection – Times of India



PUNE: Air India has introduced an unique new partnership with The Bicester Assortment, a household of immersive luxurious locations, for the airline’s lately redesigned Flying Returns loyalty programme.
The partnership gives Flying Returns reward factors on buying and eating experiences at The Bicester Assortment’s 9 open-air luxurious buying Villages in Western Europe.Flying Returns members can now gather 5 Factors for each GBP 4 or EUR 4 spent at any of The Bicester Assortment’s Villages in Europe conveniently situated an hour or much less from the key cities London, Paris, Frankfurt, Milan, Munich, Brussels, Dublin, Madrid, and Barcelona.
To earn Reward Factors, members merely must current their Air India Flying Returns digital membership card together with their receipts at Concierge Providers within the Villages. The Bicester Assortment’s Villages are dwelling to a singular curation of iconic international and European trend and life-style manufacturers providing distinctive financial savings all yr spherical, alongside five-star hospitality and companies, making them havens for discerning travellers and customers alike.
Sunil Suresh, Head of Advertising, Loyalty & E-commerce, Air India mentioned, “This partnership aligns completely with our ongoing efforts to make the ‘reimagined’ Flying Returns a extra sturdy and sooner rewarding programme. Including The Bicester Assortment to our quickly rising community of ‘earn’ companions, we’re providing our loyal friends much more alternatives to build up factors for the experiences they worth.”
“The demand for luxurious buying amongst Indians continues to growth at report tempo, with Indians now being counted amongst the best spenders throughout their travels the world over. We’re additionally equally excited to supply the advantages of this collaboration to our rising base of loyal friends throughout Europe, to whom we now supply many new methods of accumulating Flying Returns factors past simply taking flights to and inside India”, Suresh added.
Laurent Vinay, Chief Model and Communication Officer, The Bicester Assortment mentioned, “We’re delighted to launch a partnership with Air India. We stay up for serving new friends from India with this collaboration. Certainly, this partnership will create new alternatives for buyer acquisition for us each. Air India goals to supply unparalleled Indian hospitality and customised service and so shares The Bicester Assortment’s values of offering its clientele with an elevated expertise: this partnership relies on a shared model ethos. Air India is by far essentially the most well- related service in India with flights to each European nation the place The Bicester Assortment has a Village. And so collectively we are able to create great experiences for our clients, making lasting and significant reminiscences for all our friends.”







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