NEW DELHI: A liquor store proprietor in Madhya Pradesh was fined Rs 10,000 for the unauthorised commercial of his store. In an obvious try to spice up gross sales, the proprietor had put up a banner 40-50 toes away from his store saying, “Dindahade English bolna seekhen (study to talk English throughout daytime)”, with an arrow pointing in the direction of his store.
Positioned in Burhanpur district‘s Nachankheda, the banner and its inventive strategy to liquor promoting shortly gained traction on social media platforms.Whereas some people discovered the concept amusing, others expressed their disapproval.
This ingenious methodology additionally caught the eye of the authorities on Saturday and so they swiftly swung into motion.
Bhavya Mittal, the district collector of Burhanpur, directed the excise division to applicable motion in opposition to the seller. A authorized discover was served to the store licensee by the excise officers.
The store proprietor refuted any wrongdoing, asserting that the banner was positioned on one other individual’s non-public property, suggesting a possible conspiracy in opposition to him by an unknown occasion. Nevertheless, the police have been unconvinced by his explanations and located them unsatisfactory. Finally, the authorities decided that he had breached the phrases of his liquor license and imposed a superb accordingly.
Positioned in Burhanpur district‘s Nachankheda, the banner and its inventive strategy to liquor promoting shortly gained traction on social media platforms.Whereas some people discovered the concept amusing, others expressed their disapproval.
This ingenious methodology additionally caught the eye of the authorities on Saturday and so they swiftly swung into motion.
Bhavya Mittal, the district collector of Burhanpur, directed the excise division to applicable motion in opposition to the seller. A authorized discover was served to the store licensee by the excise officers.
The store proprietor refuted any wrongdoing, asserting that the banner was positioned on one other individual’s non-public property, suggesting a possible conspiracy in opposition to him by an unknown occasion. Nevertheless, the police have been unconvinced by his explanations and located them unsatisfactory. Finally, the authorities decided that he had breached the phrases of his liquor license and imposed a superb accordingly.
