Snapchat has partnered with Google Cloud to convey the capabilities of its synthetic intelligence (AI) mannequin Gemini to My AI. Introduced on Tuesday, the strategic partnership has allowed the social media platform so as to add pc imaginative and prescient capabilities in addition to improved processing of textual content, audio, and code. As per the Mountain View-based tech large, Snapchat’s My AI is utilising Gemini AI fashions out there on Vertex AI. Apparently, the media-focused social media platform was additionally launched on Google Cloud in 2011.
Snapchat’s My AI Is Powered by Gemini
In a press release, Google Cloud defined the small print of the partnership. Whereas the announcement comes now, the mixing of Gemini to My AI was achieved earlier this yr. The tech large highlighted that Snapchat’s AI chatbot is without doubt one of the largest client chatbots out there to customers in the present day.
With this integration, My AI will not be solely getting the essential generative AI capabilities, but in addition enhanced capabilities in processing textual content, audio, picture, video, and code. This implies customers can ship an audio file or a picture to the AI and ask queries about it. In a video, Snapchat CEO Evan Spiegel highlighted that customers can ship the chatbot a picture of varied snacks and ask it to establish the healthiest possibility.
In real-world situations, customers can even use this functionality to let the chatbot translate a avenue signal when travelling abroad. Equally, it is going to additionally have the ability to reply to queries from a video file as properly.
At present, all Snapchat customers can use My AI, nevertheless, the Plus subscribers have entry to some further options comparable to picture technology and AI-powered edits. Google claims that ever since Gemini began powering My AI, the platform has witnessed a 2.5X elevated engagement within the US. Notably, earlier than Gemini, the chatbot was powered by OpenAI’s GPT fashions.
On the Gemini at Work digital occasion, Google Cloud additionally showcased different new shoppers which have onboarded its AI fashions to energy new experiences. A few of them embody Volkswagen US, Warner Bros. Discovery, Bell Canada, Finest Purchase, Telecom Italia, and extra.
