This transfer comes after TRAI observed an enormous improve in spam calls, with over 7.9 lakh grievances reported towards Unregistered Telemarketers (UTMs) within the first half of 2024. To sort out this challenge, TRAI lately issued new guidelines asking all entry suppliers to cease promotional calls from unregistered sources utilizing totally different telecom applied sciences like SIP and PRI.If any telemarketer is discovered violating these guidelines, they might face a ban on all telecom assets for as much as two years and be blacklisted, it stated in a press release.
TRAI’s crackdown, initiated on August 13, 2024, goals to scale back spam calls and enhance the telecom expertise for shoppers.
Entry suppliers have began following TRAI’s guidelines, which ought to present much-needed aid to shoppers from spam calls. TRAI is asking everybody concerned to observe these new guidelines to assist create a spam-free communication expertise.