Eveready Industries India Ltd (EIIL), which is into battery and flashlights, has unveiled the Eveready Siren Torch, a ‘first-of-its-kind‘ flashlight with security alarm for the protection of girls, aged and farmers.
Priced at ₹225, the siren flashlight emits a loud 100dbA security alarm when the consumer pulls the hooked up key chain in a distressing state of affairs, ample to draw consideration and rush assist.
Suvamoy Saha, Managing Director, Eveready Industries India Ltd mentioned the corporate for this product has a producing capability of 1 lakh models a month and targets to promote 10 lakh models by the top of this monetary yr.
He mentioned the corporate has been manufacturing totally different vary of merchandise focused at totally different segments of Indian inhabitants. “It is a first of type product in India and can go a great distance to supply safety to girls and others. We would like each household ought to have a Siren Torch.”
The corporate has created an promoting marketing campaign in affiliation with Ogilvy India and has tied up with NGOs to make sure that the product reaches girls and others.
